I can’t stress enough on the importance of mobile devices in the year 2015 and increase in their increased usability in past few years. It has become an essential part in everyone’s life; from instant messaging apps, to listening music, to watching movies, to checking emails, etc. The things you can do with your mobile device has changed so much with the evolution of smartphones and their application. In 2015, Google searches on mobile devices passed the searches on desktop for the first time.
When on the go and in need of entertainment or information, people browse through their mobiles devices. And even at homes, lying lazily on the couch, mobiles and tablets have become the first preference. It’s just so much easier than turning on your laptop, waiting for it to start, and then start browsing. On the other hand, you just unlock your device and start browsing, it’s that simple. Plus the websites are so mobile friendly that it’s easier to browse through the website’s pages as well.
WordPress on the other hand is the most successful content management system in the world and powers over 70% websites that consists of CMS system And there are many reasons to why it’s the best CMS platform in the world and recommend to everyone: may it be your blog, personal website, business website; use WordPress to power your website and secondly make it mobile friendly. And there is a methodology to go about making it mobile friendly and let’s look at these key points to best optimize your site.
#1. Choosing the Right hosting plan
Who should I host with? I get asked this question a lot, and the answer is, it depends. What’s your budget? What kind of site are your running? Will intermittent downtime be a problem for you.
So, let’s come to the recommendation and you can figure out what’s the best option for you.
- WP Engine: I’m a huge fan of WP engine and we use it for most of out high-end clients. They remain in forefront of managed WordPress hosting. They provide 24/7 support including phone, live chat and email. They manage all your updates and provide enhanced security, amazing speed, and a bunch of other features as well. Their plan begins at $29 USD per month.
- SiteGround: Huge supporters for WordPress, they provide simple and secure hosting. They provide decent hosting and provide shared hosting. Their GrowBig plan costs $8 and includes security back up and WordPress coaching.
#2. Plan the layout
Spend time on your website, and plan the layout for your mobile website, seek the elements your viewer will find distractive about the website.
- Avoid lengthy forms which allow the user to enter the website as it can make a user frustrated and abandon the website.
- Avoid using flash or java image on the mobile website as they may lower the performance of the website.
- Try to minimize the number of pages and give the user the best of information.
#3. Utilize the white space
Ensure that the website has a open spaced layout. One tendency of the website owner is to cram as much content as possible, do avoid that and keep the white ground so the content gets the maximum attention and makes it easier for the user to crawl, click, copy, or whatever he/she wants to do.
#4. Choose mobile friendly theme
You would be choosing a theme in WordPress and it is advised to choose a lightweight and responsive theme. Too much images throughout the design can add weight to the website which results in slower loading of the page. Pick a theme which is easy on the eye, white background, where content is the main focus.
#5. Install plugins
Installing plugins can add new dimensions to your website, but install plugins after doing thorough research as it may cause to lower the performance of the website if the number of plugins increase. To make website mobile friendly there are number of plugins available to optimize the website within minutes. Some of the best plugins to make the website mobile friendly are: Jetpack, WP Touch, Duda Mobile, iTheme only, WordPress Mobile Plugin 2.0, WP mobile edition.
#6. Evaluate using Google’s tool
Finally, test your website using Google’s mobile friendly test and you test your mobile’s performance by running it on different devices and make changes when necessary.
#7. Make site’s content optimized
Optimizing content for the mobile website is extremely important, and of the key element to optimize on a webpage is images. Having images make the webpage more lively, interesting, and helps in making the content less dull. Uploading optimized images ensures that images will only be uploaded when the required area over the phone becomes visible to the users. It helps to reduce the page load time offering a good user experience.
#8. Simplify and Simplify again
Evolution is the key to success, once you optimize your website, ask for reviews from he user and understand what problems they might be facing. And try to make the website simpler as possible for the user.