Barcodes are vitally important for products which need to maintain info confidentiality. Since, they can’t be read with naked eyes, a special device is needed to interpret the code appropriately and uniquely identify a product.
QR – Quick Response Code
QR code or Quick Response code is a type of two-dimensional matrix barcode. This barcode is a form of an optical label that comprises certain info regarding the associated product. A QR code is generated by implementing four different types of encoding, including numeric, alphanumeric, kanji and byte or binary. This code embraces a combination of black color square modules within a square grid on a white background. And, it can only be read by an imaging device. Nowadays, a QR code is commonly used in consumer advertising. This approach has helped businesses to boost their conversion rate and benefit themselves.
QR codes were developed with an intention to use the smartphones to read a product. Since, every smartphone comes loaded with a camera and Operating system, one can readily scan a code via the built-in camera of his mobile and some software support.
The emergence of QR code has created a great buzz in the industry, and has gained a good momentum. However, its popularity started gradually decreasing. This has certainly resulted in fading QR code concept in the mobile domain. Though QR code stickers are pervasively present on myriads of advertisements, products, etc.
Why QR code loses its momentum in the mobile industry?
There are several factors that have gradually caused the trend of QR code to fade. Let’s ponder into the causes of this depressing image.
- Need an app to scan QR code
First of all, to scan a QR code, an app is needed. Thus, companies need to create suitable apps to allow marketers to read code. This certainly is time-consuming and thus, is not preferred by mass.
- Native apps to scan QR code are not available
Due to the lack of availability of native applications on mobile devices that enable one to scan a QR code, users are required to download and install a specific one on their devices. This has substantially impacted the significance of a QR code in mobile app development arena, as users are not inspired to implement it by offering a free application on all possible mobile platforms.
Furthermore, there were numerous apps available out there to facilitate QR scanning on a mobile platform. This has further created a great confusion among users, which made it hard for users to determine the most appropriate option and use it conveniently.
- Lack of mobile-optimized websites for QR code
According to common scenario, once a user installs a QR code software, it takes him to a website (that is often not mobile optimized). With a website that is not mobile-friendly, it becomes challenging for users to read the info and instantly scan a QR code. This ultimately ruins the UX and leaves the users annoyed. Thereby, impacting the marketing of product with only a few users interacting with websites. This has certainly forced marketers to stop using QR code in their marketing campaigns.
- A hefty budget is required
For most of the marketer, it demands a huge investment to incorporate it effectively for promoting their products. It turns out to be a cost effective solution for pulling the physical as well as digital world together. Thus, many marketers drop the idea of using it in their business strategy.
It is not feasible to force Mobile developers to consider software development for QR code just to interest marketers. And, it is also hard to teach every business an appropriate way to deliver a great UX to augment the use of QR code.
Although QR codes still epitomize the majority of print-to-mobile activations in retail and print, organization are not preferring this trend with a passion that they use to do before. There are several reasons, including proliferation of mobile devices, need of an app to scan a QR code, to name a few, that led to this situation. However, this technology is still used in many domains, and its usage is anticipated to accentuate in the future.