Search engine optimization and mobile friendly websites are all anyone’s talking about in the web design world at present, all thanks to the recent implementation of Google’s latest algorithm update, which gives preferable rankings to websites optimized for mobile devices.
What This Means for Users
The sole purpose of these new changes is to improve the user experience by making it easier to get high quality and relevant search results that are guaranteed to be optimised for viewing on whatever device they are accessing the internet from.These changes, according to Google, will have a significant impact on any and all searches performed from a mobile device.
What This Means for Businesses
Businesses who failed to prepare properly for the transition will see negative effects on the on their search engine optimization ranking.
More and more business is being conducted through mobile devices, so failure to transition could be bad news for ecommerce, as well as seriously impact the amount of traffic a website sees.
Brands large and small will need to adjust to these latest trends in technology if they wish to stay viable in the online marketplace, and have a prominent position on the Internet.
Online branding is a crucial aspect of any company with the prominent role technology plays in our lives, and without appropriate online strategies in place a brand will suffer both in reputation and revenue.
Transitioning over to a mobile friendly Internet experience could be a large undertaking, especially for smaller companies, but it is really an investment that can’t afford not to be made.
What This Means for Web Designers
Although not true to Google’s typical style, this round of changes was announced a considerable amount of time in advance, so ideally, if well prepared, the changes have already been implemented and the sites have all been transferred over to a mobile friendly platform.
If this is not the case, much work lies ahead for those responsible for website development and maintenance.
It is imperative to look into how the website looks when viewing it from a mobile device. Professional help from the web specialists like Creative Spark also play an important role.
There are three main options when it comes to mobile friendly website solutions as described below:
1. Dedicated Mobile Site
Although becoming somewhat out-dated in practice, a separate mobile website is an option. Because of the age of this technology there are many impracticalities and drawbacks of having a dedicated mobile site.
It is an expensive method, as two completely different websites have to be developed and managed, resulting in a heavier workload. Also, the dedicated mobile site will not change the design based on screen size.
2. Adaptive Websites
An adaptive website approach requires web designers to create several designs all on one site, based on various screen sizes commonly used on desktops, tablets and mobile phones.
The biggest issue rendering this method basically obsolete is the rapid rate at which technology advances, and now there are dozens of screen sizes and device variables, making it impossible to keep up.
3. Responsive Web Design
Responsive web design is the most preferred approach these days, as it changes its designs based on the size of the viewing area on the device being used to access the site. Responsive web design eliminates the need for separate sites, using its responsive framework to display an optimised layout for the user, regardless of how they are accessing the site.
Author Bio: Tom Tytek is working in the digital marketing sector for past 15 years, specialising in eCommerce and branding. He is also associated with Creative Spark, a branding, digital and advertising company in its core marketing team. He is passionate about helping businesses build and enhance their online presence as well as writing useful content that resonates with business owners.